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about us


Meet Cheryl & Jeny

Sisters / Co-Owners of Eve Organics Beauty

Hello!  Welcome and thank you for finding us!  
This is our story. It's a bit of a long one, going back to the 1930s.
Read if you like, or just skip it and shop our website!


First you should know that we are sisters.
Cheryl is the big sister and Jeny is the little sister.  
The first part of our story comes from the women who paved the way for us.
You see, we come from a long line of Beauty Professionals.

We grew up in salons.  Our Mom, ALYCE (Ali) was a career stylist. She got her license in the late 1960s and worked in salons on and off for her entire career.  We grew up watching her cut, perm and style hair. She was so talented and enjoyed a loyal clientele for decades. Before our Mom, there was Maybelle (our Great Grandmother) & Pauline (our Grandmother), Mother & Daughter "Beauticians".  Maybelle moved to Detroit in the 1930s and ran a salon out of her home in Southwest Detroit.  In the 1940 census, we found Pauline working there along side her Mother.
Maybelle --- Pauline ---- Ali ---- Cheryl & Jeny.
That makes 4 generations of hard-working women in the Beauty Industry!

I (Cheryl) got my start in cosmetology in the late 80s. I literally ran out of art classes to take in high school and needed something creative to do. While still in high school, I started learning how to cut and style hair. When I finished, I decided I didn't really love doing hair, I loved makeup and skincare! I moved to New York and then spent the next 20 years in the professional beauty industry. I worked for Sebastian and Wella, Bobbi Brown and AVEDA in sales and artistry.  I know the ins and outs of the professional beauty business like the back of my hand. I bring ALL of that to Eve Organics Beauty along with 10 years of working with the brand of EOB at ROUGE Makeup & Nail Studio as Owner and Lead Makeup Artist.

Jeny (little sis) spent decades as a beloved preschool teacher. She's a natural care-giver and moved into the field of beauty when she got her manicurist license in 2009. She created a haven for women at ROUGE Makeup & Nail Studio and personally trained all of our manicurists for over a decade.  Jeny specializes in the art of the natural nail.  It's a service and a talent unique to our business.  
Her clients LOVE HER and the manicurists that she has trained over the years.

That brings us to NOW, 2020 and our 10 year anniversary at ROUGE.

The pandemic and our business:
Yes, this is a strange time. Our store & salon, ROUGE Makeup & Nail Studio has been closed (temporarily) since March 14, 2020. Covid-19 has caused us to rethink how we do business.  Once we got over our shock of shutting down our business, we got to work on revamping Eve Organics Beauty to reflect who we are, and what we have to offer. 

I, (Cheryl) design the look, feel and branding for Eve Organics Beauty.  Jeny is our master formulator, she is making all of our products even better with updated aromas and formulas.  With a little change here and there, we're creating a FRESH new look and feel to Eve Organics Beauty. We are committed to maintaining and improving upon our plant-based formulas and products as we create this new look.  Jeny has retired from nails so that we can spend even more time on our beloved brand. 

We call our new look "Comfort-luxe".
As children of the 70s, we are comforted by bight colors and poppy prints with earthy and floral natural aromas. During this time, we can't be alone is craving all of the comfort we can get.  We hope you love the changes! 

That's our story!  We thank you for supporting us and our brand. 
We are grateful to be able to bring all of this to you.
Cheryl & Jeny 
Written by Cheryl, 7/7/2020

The official story of  ROUGE & Eve Organics Beauty:

It all started in 2010
The Great Recession / The Local Detroit Economy / Sisters Meet the Challenge Head-On

In response to the personal, and nation-wide, career upending lay-offs, as well as the subsequent downsizing caused by The Great Recession, sister team Cheryl & Jeny co-founded ROUGE Makeup & Nail Studio in 2010. With collective decades of beauty industry experience, The Sisters started a small family business focusing on what they knew best: natural nails and healthy makeup. In a culture of fast and automated service, The Sisters knew that setting the customer service bar high meant that the experience of being at ROUGE would engage clients and build loyalty. 

With only 500 square feet, two people, and a flair for vintage design, ROUGE was born.  The Sisters transformed a former office space into an Award Winning retail and service establishment. Nearly a decade later (a much bigger) ROUGE Makeup & Nail Studio is a beloved part of the community it serves and employs over a dozen people. 



Since 2010, The Sisters have built a fierce brand loyalty for Eve Organics Beauty. How? By providing professional makeup artist services, including problem solving skincare consultations, individual makeup lessons and classes, and almost a decade of every type of event-makeup, from Bridal to Halloween, exclusively using Eve Organics Beauty. 

When the founder of Eve Organics Beauty, Sharron Pinheiro, decided sell the company, Cheryl and Jeny were the perfect duo to take over the coveted brand.

The Co-Owners say, “We love this brand; the plant-based ingredients, the ease of application, the natural aromas and professional results. Our loyal clients count on Eve Organics Beauty for their daily skincare and makeup needs. Based on proven, time-tested results many of them say they "will never use anything else".



From Eve Organics Beauty Co-Owners Cheryl & Jeny

Let’s face it, the beauty market is saturated with confusing, misleading concepts and products.

The advent of subscription beauty and Multilevel Marketing, in addition to the traditional beauty counter and drug store, mean that consumers can purchase beauty products anywhere.  If healthy beauty is important to you, how do you know if the products you buy are actually healthy, or just the same old thing in a green package? At Eve Organics Beauty, it is our MISSION to provide truly healthy beauty products that are good for you, your skin, and your personal ecosystem.  

Our VISION is to cut through the beauty confusion, and deliver easy to use, easy to understand, results-driven healthy beauty directly to you.  Plant based beauty with makeup artist results is our PASSION.



From the Founder of Eve Organics Beauty

I am Sharron Pinheiro, Founder of Eve Organics Beauty and this is my story.

In 2002 while practicing massage therapy, I began my search for products to use during my treatments and was disappointed time after time in the quality of ingredients in the products I had to choose from. I searched the market for cleaner ingredients, and came up empty. After a while I began to blend my own products, which were a big hit with my massage clients! Soon, my clients began to ask for product and the idea of Eve Organics was born.

After painstaking research and experimenting with countless skincare bases, pure minerals and essential oils, I founded Eve Organics Beauty in 2007 with a small lineup of products that I wanted to wear myself. Over the years, we have expanded our line of skincare and makeup to address the needs of all skin types, skin tones and age groups. 

Personally, what motivated me was hearing how grateful our clients were to have finally found a company that cared about them and offered a product list that was clear of all the dangerous chemicals found in virtually every other skincare and makeup brand!

It has been an honor to serve our loyal customer base and I cannot wait to see how Eve Organics serves in the future!

In gratitude, 

Sharron Pinheiro



Plant Based / Michigan Made since 2008


Please contact us via email at  info@eveorganicsbeauty.com


By Phone: (888) 227-3033


By Snail Mail:

Eve Organics Beauty

23337 Woodward Ave.

Ferndale, MI 48220