Response to Dr Oz's "Price of Beauty" Episode

by 12 February 10, 2010 0 Comments

2008 06 15 002 Since the recent "Price of Beauty" episode aired where Dr. Oz basically told women to throw away their mineral makeup because of nanoparticles, we have had a flood of questions about our ingredients.  I composed a letter and sent it to Dr. Oz explaining the hysteria created by this episode and the reason why I think he should go back on air to explain that the generalization that all mineral makeup contained nanoparticles should be retracted.  Following is the letter I sent to Dr. Oz.  Please leave comments with your thoughts.  We value your input!

Dear Dr. Oz:

In response to your episode, “The Price of Beauty,” which aired last week, I would like to comment on some of the claims you made with regard to the safety of mineral makeup products.  I am the founder of Eve Organics, a Michigan based clean cosmetic company.  We offer organic skin care products, free of petrochemicals, fragrance, parabens, dyes, etc.  We feel our products are some of the cleanest and safest on the market today.  In addition to skin care, we also offer mineral makeup, formulated with NO NANOPARTICLES.   Our mineral makeup is also talc free, bismuth oxychloride free (a sensitizer), dye, carmine, filler and preservative free.

While we agree that nanoparticles are potentially dangerous to the organs of the body, we feel it is important to distinguish that not all mineral makeup is comprised of nanoparticles.  When a particle is measured in nanoparticles, it is so small (1,000 nanometers = 1 micron) that it could indeed pass directly through skin and enter the bloodstream, thereby causing the particles to circulate through the organs and potentially harm the delicate tissues of the lungs, brain, liver, etc.  However, particles measured in microns (thousands of times larger) cannot pass through the skin into the bloodstream. 

We worked very hard to procure minerals that are of a large enough size to measure in microns, not nanoparticles.  So, although it is the trend for many of the conventional and mineral makeup cosmetic companies to use nanoparticles due to cost savings and the ability to use the term “new technology”, we are diligent in making sure that we do not offer these potentially harmful ingredients to our customers.

We have blogged in the past about nanoparticles and their effects on the body.  Here is a link to one of our posts:

In addition to the danger of nanoparticles, we also feel there are many other ingredients proven to be carcinogenic that are contained in the majority of conventional skin care products, including fragrance, petrochemicals (which you touched on in your segment), dyes, talc, propylene glycol, parabens, phthalates, etc.  Eve Organics feels strongly about ingredient knowledge and we pride ourselves in educating about the hazards of certain ingredients.  For this reason, we have developed a purse sized “Dirty Dozen List of Ingredients” that we provide to assist women in reading labels while shopping.  Women who are armed with knowledge to read labels are the best defense for safety.

You also mentioned in your segment that use of the term organic is not regulated in the cosmetic industry.  It is true that the terms “green”, “natural” and “all natural” are not regulated and the consumer needs to beware.  However, we are members of the Organic Trade Association and Green America, which have strict regulations for their members.  This screening procedure ensures purity of our products.

 We respect you as a renowned expert in the medical field.   Since the population of women in this country holds your opinion so highly, we feel there has been undue hysteria created in response to the Price of Beauty episode.

We would really like to see you address the fact that, although most mineral makeup includes nanoparticles; with a little homework, these women will find there are some socially conscious companies with safe cosmetic alternatives.   Women do have a choice.  There are companies that hold their customer’s safety in high regard and have done the homework to be sure their products reflect their company’s mission.  

You have such a positive influence on America; we would love to see the other side of the story ~ the businesses that do care about what is put in their products.


Sharron Pinheiro,

Eve Organics