Have you ever noticed how you’ll pay premium prices for skin care at a department store only to get it home and realize the first ingredient is water? Seriously? They just charged me $100 for a face cream with a pseudo French name and I’m getting mostly water?
I stopped that mess a while ago. Not that I have anything against water, but if it’s the first ingredient and the next several ingredients are fillers, the actual active ingredients are not the bulk of the product. But water is harmless and hydrating, right? Well, yes and no. Water, generally speaking, if purified properly, is very safe. And it does have hydrating properties when applied topically, but it tends to work only on the surface of the skin before evaporating. For an ingredient to be truly beneficial, it needs to penetrate deeper into the skin. Mainstream cosmetic companies continue to utilize water because it’s cheap. Marketing a product as a luxury item that didn’t cost much to make is a great way to maximize profits, but a crappy way to treat customers. There’s a better option.
Aloe vera has been popping up in several natural products at my neighborhood health and wellness store. Everything from body lotion to mouthwash is listing aloe vera juice or gel as the first ingredient. There’s a reason for this. Aloe vera, a succulent plant grown through much of the world, has wonderful benefits for skin, hair and even oral health. How do some of these benefits translate when added to skin care? For one, aloe vera is a rich source of antioxidants that are known as polyphenols. They work against infections and inflammation, which means aloe vera has been used successfully to fight acne. Several studies found that aloe vera heals sunburns about nine days faster than over-the-counter burn medicines. And it’s reported to be an effective moisturizer as well as skin brightener if used regularly.
Of course, simply tossing in some aloe vera juice over top of carcinogens isn’t the ideal. The other ingredients in the final product should be healthy, as well. Want to try Eve Organic products that contain aloe vera, along with other beneficial botanicals? Try one of the following skin care collections: