Answers to Your Most Pressing Questions on Makeup After 40

by Todra Payne January 31, 2017 0 Comments

Answers to Your Most Pressing Questions on Makeup After 40

Getting older doesn’t mean my options for fashionable clothes or fabulous makeup are fewer, at least not in my world; however, I believe in knowing what looks amazing on me instead of copying what a 20-year-old celebrity is hawking. Because applying makeup is my superpower, and because I’m solidly into my forties now, I get a lot of requests for makeup tips from women in my age group. Women who, like me, want to have the same fun they had with makeup a decade or two ago, but find that their application needs to “evolve”. 

Here are the most frequent questions I am asked, along with my answers. Feel free to borrow what works for you and leave the rest. This isn’t a beyond-forty “rule” list. At forty, we have the confidence to make our own rules. These are suggestions. Enjoy!

Q. How do I tackle bleeding lip color?

A. The easiest answer to this one is quite simply, lip liner. Because lip liners have a waxy base, they create a barrier around your lips that can help lipstick stay put. This works great with cream and matte lipsticks, but not so much with glosses, especially if they’re thin and watery. Another trick for keeping lipstick put is to use a concealer around your lips. Make sure the color matches exactly and blends well so it’s not noticeable. Then apply your lipstick, blot and reapply lip color. Perfect pout!

Q. How do I keep my eyeshadow from looking crepey?

A.  If you had oily eyelids in your twenties and you battled to keep your eyeshadow from melting off by lunch, you may be surprised to now have dry eyelids. The human body is designed to confuse us. Anyway, you can toss out all of those extra dry primers you’ve been using for years and instead apply a dab of moisturizer or eye cream on your lids. While it’s still damp, apply a thin film of lightweight creamy concealer, and then brush on your eye shadow.

Q. Why does my foundation sit on the surface of my skin and look so obvious now?

A.  For many of us, our skin changes as our hormones change and that can sometimes mean drier skin, even if we used to have oily or combination skin (just last month!). Besides using a richer moisturizer, exfoliating once a week, and drinking lots of water to stay hydrated, try changing your foundation formula. If you normally use a powder, try a cream. Cream foundations applied lightly are more flattering on mature skin. With our foundations, it’s easy to simply mix a moisturizer into the foundations and apply with a brush. Easy cream foundation that matches your skin perfectly!

Q. How do I tackle thinning eyelashes?

A.  Well, there are a number of solutions for this one - from lash growing serums to wearing false lashes. Typically lash serums take 2 months or more for noticeable change, while putting on a pair of false lashes can be as quick as your nearest drugstore. If you’d like a simple, makeup solution, try lining between your upper lash line with a dark brown or black eyeliner pencil, then applying two coats of mascara in the same color. This gives your eyes more definition, although you aren’t adding lashes.

Q. Help! My eyebrows are so thin these days.

A. Drops in hormone levels can mean thinning brows for some women as early as our forties. Fixing this cosmetically is pretty easy if it’s done with a subtle hand. You’ll need a brow powder or pencil (I prefer powders, but that’s a personal choice) and a good quality brow brush. If you’re using powder, take your brush and dip it in the powder and create upward strokes in your brows that match the shape and length of your natural brows. Try to keep your strokes very soft because you don’t want dark, obvious brows. If you’re using a pencil, you’ll want to create the same strokes, but once you’re done, take your brow brush and brush over top to blend.

Do you have makeup tips you’d like to share, or questions regarding applying your makeup? We’d love to hear them!

Todra Payne
Todra Payne